Power of understanding
Clients who work with RSM experience more than just a service provider—they experience the power of being understood. RSM is a trusted advisor who listens with the goal of truly understanding their needs and bringing the full range of its assurance, tax and consulting capabilities to help them achieve their business objectives.
This foundation of understanding goes all the way back to when Ira McGladrey charged his team with providing “outstanding client service.” It has endured and evolved over a century to become the firm’s brand promise.
”We really live up to our brand promise, ‘the power of being understood.’ We truly care, and we want clients for life. It’s more than just business; it’s not transactional at all. My specialty was technology, and I knew I had gained the type of relationship I wanted with a client when they started calling me about an HR issue or asking whether they should do an acquisition.”
RSM’s brand promise is a capability that must be honed with each new generation that joins the firm. “I had two mentors at the firm who taught me along the way that empathy requires putting ourselves in the shoes of the client, really looking at things from their perspective, and being able to talk to them in way that reflects their concerns,” says Kerensa Butler, enterprise global leader and a member of the transatlantic partnership board.
The emphasis on understanding the needs and concerns of clients has made RSM the first-choice advisor for middle market organizations.
“When I sit down with clients to understand why they selected us over somebody else, a lot of times, it’s the personal attention, it’s the trusted relationships, it’s the connection they feel with us that they point to. It’s feeling like a priority and believing that we’re invested in their business and in their success.”
